Tuesday 10 January 2012

Post Consumer Waste

Post consumer waste is human waste from every say life that has never been previously recycled. It consists of things like junk mail, packaging, used newspapers/magazines, used batteries, broken toys and ripped clothes. Things that also fall into this category are food waste, weeds, fallen leaves, water and also human waste.
The Environmental Protection Agency report that America produce approximately 220 million tons of post consumer waste a year. We do not have a world wide figure yet but America is only 4% of the worlds population so we can work out that the figure is very high.
Issues around this waste are what we do with it, how much of it is unneeded waste, and the fact that it harms other living things around us such as animals.

Greenwash.


Greenwash:
Greenwash is a growing problem all over the world.  The Advertising standards agency in the uk are receiving more complaints than ever before about advertising company’s that are not living up to there claims.  Countries all around the world are trying to keep up, France and America both announced new guidelines a few years ago but the problem is still getting worse.
Greenwash is basically false advertising. With the recent worry about global warming growing more and more people are looking to buy more environmentally friendly products so that we can all feel that we are doing our bit. However this makes production a lot more expensive for company’s so many of them claim to be green when they are not.
Some companies do this without you even noticing, they will not claim things outright but they will hint or suggest things. Things to look out for too notice greenwash are green images that indicate a (un-justified) green impact. For example flowers blooming from exhaust pipes, no proof of the things they are claiming, declaring that you’re the best and greenest company, even though all the other companies are pretty dire anyway.
Now this problem has become something we all have to try and stop, so if you see an advert that you think is trying to greenwash don’t hesitate to call the ASA (advertising standards agency) and make a complaint as this is what will alert the government that something really does need to be done.