Greenwash.

Greenwash:

Greenwash is a growing problem all over the world.  The Advertising standards agency in the uk are receiving more complaints than ever before about advertising company’s that are not living up to there claims.  Countries all around the world are trying to keep up, France and America both announced new guidelines a few years ago but the problem is still getting worse.

Greenwash is basically false advertising. With the recent worry about global warming growing more and more people are looking to buy more environmentally friendly products so that we can all feel that we are doing our bit. However this makes production a lot more expensive for company’s so many of them claim to be green when they are not.

Some companies do this without you even noticing, they will not claim things outright but they will hint or suggest things. Things to look out for too notice greenwash are green images that indicate a (un-justified) green impact. For example flowers blooming from exhaust pipes, no proof of the things they are claiming, declaring that you’re the best and greenest company, even though all the other companies are pretty dire anyway.

Now this problem has become something we all have to try and stop, so if you see an advert that you think is trying to greenwash don’t hesitate to call the ASA (advertising standards agency) and make a complaint as this is what will alert the government that something really does need to be done.